Kool-Aid Plus with Centrum

Kool-Aid has been a soak up of choice for kids for the past two decades. It is cognize for a tasty, cool, and refreshing taste for umteen generations of children and their p bents. Kool-Aid has been competent to identify their print commercialise and market towards the specific needs of these families. Kool-Aid has forever been very affordable however, not the to the highest degree healthiest of choices. The environment of marketing towards families today has swayed towards organism more(prenominal) health conscious. Health issues be becoming a main business enterprise for p atomic number 18nts because of the growing number of obese and trifling children who live in the United States.Kool-aid has homogeneous a shot found a way to create got its increaseion new and improved to the more health conscious consumer. Its c eithered Kool-Aid Plus. The union is strongly committed to providing moms and kids a intersection that combines the great flavor of Kool-Aid while pr oviding a better for kids beverage option to dish out whizself support a healthy lifestyle. The goals be to devil a real deflexion for kids that are growing for a brawny lifestyle. The consumer target market Families, especially mformer(a)s, with intermediate incomes and a kid or kids that are over 18 months old to 12 years old.How are we going to target our market We forget attempt to stool our target market by advertising through channel read and watched by mothers. Magazines, much(prenominal) as discontinue Homes and Gardens or Oprah, are the perfect channels to progress to these mothers with families. We exit also advertise our intersection on major television networks watched by women. The Lifetime Network, The Home and Garden Network, The planning Channel, and The Oxygen Channel are all good examples of networks watched by women.Major retailers like Wal-Mart or Target would carry our crossings because they are major super stash aways. These superstores are g reat one stop destinations for mothers because these stores carry many products. Mothers entrust not keep back to expose up their precious time traveling from store to store. The follow testament also give specific details on how we wishing our product hardened on shelves or displays. Grocery stores get out also be primary targets of which we allow distribute the product because of the standard of mothers who shop there.These consumers also have the desirable amount of income needed to corrupt our product. Product development The idea to crop an alternative solution besides regular(a) Kool-Aid was developed because parents are becoming more educated well-nigh kids health and fighting child obesity that has been an issue across America. Since Kool-aid has instructions to fit a earthshaking amount of abrasion content rather high than other kids drinks, we firm to make the product with less added scraping and cobrand it with Centrum for kids.Parents will have to wor ry less almost their childs mundane vitamin intake. The product will still not be the healthiest of products however, it tins competition with healthier drinks like V8 and milk. The product will also be able to compete with soda. It may not provide the taste of soda however, it is a importantly healthier solution. pic As you can take up from the Nutrition Facts there is low fat and cholesterol however, there is a significant amount of saccharify. Instead of 7 grams of sugar the guild would like to lower the amount to around 5 grams.The less sugar intake along with Centrum Vitamins will allows the company not to sway too utmost from the original taste of the product. Price predict The price will vary depending on the product of quantity. Kool-aid plus will be priced lithesomely higher than the regular kool-aid products. reparation Kool-Aid packets are around 50 cents, the company plans on selling Kool-aid Plus for 55 cents. This will keep our existing customers because of the slight differential however, allows the company to sustain higher revenues.The price will also help place the product as cosmos better than the previous Kool aid products. procession The Kool-aid mascot is seen by mothers and children and is easily identifiable. We have decided to add a headband to the Kool-aid mascot to show that he is more health conscious now. He will emphasize the importance of daily vitamins in childs lives. situation We will try to hit to a great extent on commercials between 800 a. m 1200p. m on Saturdays because of cartoons. Our intrust is that children will be excited about the Kool-aid mascot and will encourage their mothers to buy it.We will also have the product placed at the end of the aisles in market place stores to bring attention with people who notch by. The marketing mix will have to be perfectly used in order to promote and sell Kool-aid Plus. By identifying our target market which are mothers and families with children and second-ra te incomes, and advertising towards that market, we go for that our product will sell. Advertising will need to be directed towards these mothers by using media channels directed towards mothers. Magazines, such as Better Homes and Gardens and Oprah, are examples of where printed advertisements will be effective. at that place are media channels such as commercials on networks largely watched by mothers such as lifetime and The Soap opera house Network where women could see the commercials. The product will be located in one stop superstores as well as grocery stores so the product will be easily accessible for women. We necessity to position our product on ends of aisles as well as near water supply so the product will be seen as complementary with other groceries. Our hope is to offer a product that is healthier than our previous products and still has that great Kool-Aid taste.